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  • The story behind it…

    The word ‘efficacy’ is commonly used in the pharmaceutical industry, where all new drugs undergo rigorous testing before being released on the market. A drug’s efficacy is a measurement of whether it has been tested and proven to do what it was designed to do. We think that efficacy in education is just as important as in medicine, so we’ve defined efficacy in learning as follows: an educational product has efficacy if it has a measurable impact on improving people’s lives through learning.

    What does this mean for you?

    At Pearson, we want to implement efficacy in everything that we do: in how we work as a company promoting education, how we design our English materials, and how we support and train the instructors who use our English courses. That is to say, we want to ensure that the materials we provide give students and teachers the best possible opportunity to achieve the learning outcomes that they set for themselves.

    So how do we do this?

    We tell you what others think

    Efficacy White Papers – Pearson has conducted research in classrooms around the world on the efficacy of many of its ELT courses for adults. The findings are published in efficacy white papers that document quantitative and qualitative results and observations regarding learner outcomes, as well as best practices. Efficacy white papers are currently available for Choices, Speakout, Market Leader, New Language Leader and MyEnglishLab. To access these white papers, please contact us.

    We let you have your say

    Efficacy Studies – While educators can certainly benefit from the white papers that have already been written on past efficacy studies, instructors can also partner with Pearson to conduct their own efficacy study. Please contact us to learn more about the data collection tools and services that can help you measure the impact of your Pearson course.

    We use reliable tools

    Efficacy Tools – Pearson recognizes the CEFR as a powerful tool for measuring efficacy. For this reason, we have developed three tools to use the CEFR to its full potential:
    GSE – a scoring system, linked to CEFR, that places students at a precise point on a scale from 10-90.
    GSET – an adaptive test that can accurately determine a student’s CEFR level.
    Progress – an online test package that can track progress within one CEFR level.